At this very moment, your point-of-sale system contains a host of valuable
information about your customers' buying patterns. If analyzed and used properly,
this information can be leveraged to design the most effective direct-mail campaign
ever created, because the campaign will focus on reproducing the positive results
you've already achieved.
Using Clever Direct, our patent-pending process, we can increase the results of your
direct-mail marketing efforts by marketing specific products to the people most likely
to buy them - driving new customers to your establishment. Whether you choose to go it
alone or collaborate with other establishments in your area, Clever Direct can meet your
budget. Campaigns are managed and tracked independently, allowing you to see your return
on investment and vital marketing feedback from each location.
We have proven that direct mail is a very effective and profitable method for creating
revenue and increasing the number of new customers introduced to your establishment. Read
what other reputable businesses have to say about direct mail:
- A USA TODAY Snapshot illustrates how consumers prefer to receive information
about promotions or advertisements - 51% prefer mail, while 19% prefer bill inserts
and 23% prefer some other form of communication.
- According to Direct Marketing Association studies, total expenditures on direct
mail have increased approximately 76% since 1992. This is an indicator of the increasing
acceptance of targeted direct mail among consumers and businesses. No other marketing
communications medium has grown so fast for so long.
- Also according to the Direct Marketing Association studies, direct mail experiences
a 2% to 3% average response rate. Clever Ideas' mailings have a much higher response rate
than the industry average, due to our experience, our use of our patent-pending technology,
and the highly targeted mailing lists we create for each client.
Clever Direct is unique to the industry and will change the way you think about direct mail forever!
Our clients achieve significant increases in revenue from targeted direct-mail campaigns that offer
an incentive to first-time customers. Through our patent-pending process, we'll recommend the types
of customer profiles to target, so you make each promotion more successful than the last.
Since we'll analyze your point-of-sale data and tie unique demographics to each piece of mail, we
can determine which demographic profile resulted in the highest response rate, spend average and
returning customer base. One of the benefits of this information, besides building an effective
direct-mail campaign, is that you are able to transfer this knowledge to other marketing initiatives
you undertake for your business.
Knowledge is power, and we'll share so much knowledge with you that you'll be empowered to improve your business dramatically.
Your online reporting will be comprehensive and include vital information: response rates, spend
detail and averages, total revenue generated, payment types, new-customer acquisition lists, changes
in spending patterns, tracking of repeat visits, and much more! These results will be used to further
target your market and construct future promotions - increasing response rates and revenue growth.
Are you curious how much Clever Direct promotions can improve your bottom line? Below are the results
of a Clever Direct promotion at The Clubhouse, our independent restaurant chain where we test and
perfect our programs.
| Checks generated |
2,014 |
| Average gross spend |
$48.44 |
| Total revenue generated |
$97,558 |
| # of days in promotion |
43 |
| Average revenue generated per day |
$2,268 |
| Average # of checks generated per day |
47 |
| % of first-time customers |
74% |
| # of postcards sent |
34,800 |
| Response rate (nearly 3 times the industry average) |
5.8% |
We also track the subsequent return visits generated by new
customers, so the ROI on this mailing continues to grow daily!
Clever Direct is an all-inclusive program, so the process is extremely simple for you!
A member of our marketing team will help you assess your target market, develop an offer
that will yield an effective return on investment, work with designers and printers, and
track results to ensure your promotion is profitable.
In fact, all you'll need to do is approve the final design of your direct-mail piece and
prepare your staff to service all of your new customers. Below is a flowchart of what to
expect when Clever Direct goes to work for you.
Click here if you'd like samples sent to you in the mail
If you have any questions or need additional information on the Clever Direct process,
please feel free to call us toll-free at 866.288.9402 and ask for extension 6891.
We make payment easy for you! All of our programs can be paid back through future food and
beverage sales, and you may qualify for no up-front, out-of-pocket expenses. We tailor this
payment feature to meet your needs, so contact us today to learn more about our flexible
payment options. Best of all, the revenue we'll generate for you will pay for the mailing.
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