Seen as an expert in tracking measurable data, Clever Ideas’ Chairman and CEO, Lee Suckow, was recently asked to speak at the National Center for Database Marketing Conference held in Long Beach, CA. “If you want to manage anything, it is critical to measure,” Suckow said. Clever Ideas’ Programs are tracked, measured, and show returns on each investment, making the company the forerunner in the industry. Russian Tea Time owner and ValuedMember® client Vadim Muchnik shared how the program has attributed to his success.
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July 28 - 30, 2003
Long Beach Convention Center, Long Beach, CA
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Tuesday, July 29
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2:15 Customer
Relationship Management (CRM)
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Three
Keys to Superior Marketplace Performance: Customer, Competitor and Company
Orientation
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This session explains why
a competitive orientation is as vital to a company’s success as a customer
orientation. Using case studies, you’ll see how successful companies not
only satisfy customer needs better than competitors but maintain leadership
by identifying changing customer priorities and the expanding competitive
field. Topics include:
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• Why and how to develop
a competitive- and company-based focus
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• Applying database and
other analytical tools to detect and track changing customer priorities
and values — and their migration to competitors
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• Blocking competitive
newcomers and staking out new opportunities through ongoing customer and
competitor analysis
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Laraine Spector,
Managing Partner , Midway Strategy Group
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Carol Meyers,
Vice President of Marketing, Unica Corporation
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| Lee Suckow,
Chairman and Chief Executive Officer, Clever Ideas, Inc. |
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Vadim Muchnik, Owner,
Russian Tea Time
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